Greenwashing: Strategic Concepts
In this comprehensive course on "Greenwashing: Strategic Concepts," participants will delve into the intricacies of deceptive environmental marketing practices. Through an engaging and immersive learning experience, students will gain a strong foundation in understanding what greenwashing entails, its implications, and the strategies employed by companies to mislead consumers. With a focus on strategic concepts, this course aims to equip learners with the knowledge and skills needed to effectively identify, critically analyze, and navigate through greenwashing campaigns. Through real-world case studies, participants will explore various industry sectors where greenwashing is prevalent. Moreover, this course will delve into the ethical considerations surrounding greenwashing, discussing its impact on sustainability efforts, consumer trust, and corporate social responsibility.